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    POINTWAKE CRM

    One CRM for Every Lead, Conversation, Appointment, and Follow-Up

    PointWake CRM brings calls, texts, email, calendars, pipelines, reviews, payments and automation into one system configured around how your business actually operates.

    Request CRM Setup Book a Free 15-Minute Discovery Call

    SMALL BUSINESS CRM

    A CRM for Small Business Teams That Need Every Lead to Keep Moving

    PointWake CRM brings calls, forms, conversations, appointments, pipeline stages, tasks, and follow-up into one small business CRM. Your team can see who owns each opportunity, what happened last, and what needs to happen next.

    The system is configured around the way your small business actually works. PointWake defines the pipeline and handoffs first, then adds automation for repetitive steps such as missed-call response, appointment reminders, lead follow-up, task creation, and reporting.

    See Every New Inquiry

    Bring calls, forms, chats, and messages into one visible contact and opportunity path.

    Give Every Opportunity an Owner

    Make the next action visible so leads do not stall between employees, inboxes, or spreadsheets.

    Follow Up Consistently

    Use approved tasks and message sequences so follow-up continues when the team gets busy.

    Know What Is Stuck

    Use pipeline and activity reporting to find missed calls, delayed responses, and opportunities without a next step.

    Choose PointWake CRM Need a CRM Strategy? Choose a Growth Plan

    If PointWake implements the recommendations from your Growth Plan, 100% of the plan fee is applied toward the quoted build.

    Built around your real workflow. Configured by PointWake. Your contacts and business data remain yours, subject to the connected platform and service terms.

    SEE THE PLATFORM

    See PointWake CRM in two minutes.

    This overview shows how lead capture, conversations, pipelines, scheduling, payments, reviews and automation work together inside one connected system.

    In the overview you see where new leads land, how calls, texts and email stay in one conversation history, how opportunities move through pipeline stages, how appointments get booked and confirmed, and how follow-up, review requests and supported payment tools run from the same account.

    Everything your team needs to keep a lead moving.

    Capture every lead

    Bring calls, forms, chat and connected lead sources into one organized contact record.

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    Keep conversations together

    Manage supported calls, texts, email and chat from a unified conversation history.

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    Track every opportunity

    Move leads through pipeline stages so ownership, status and next actions stay visible.

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    Book and confirm appointments

    Connect calendars, routing, confirmations and reminders to reduce scheduling friction.

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    Automate consistent follow-up

    Trigger approved email, SMS and task workflows based on real customer actions.

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    Build a stronger reputation

    Organize review requests and responses through a repeatable customer-feedback process.

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    Collect and track payments

    Use connected payment tools, invoices and payment links when they fit the selected plan and processor.

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    See what is working

    Review dashboards and reporting that help the team identify stalled leads and operational gaps.

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    Answer the calls you miss

    Text back unanswered callers within seconds and keep the reply in your shared inbox.

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    Capture leads from your website

    Forms, quote requests and chat that write straight into the CRM with the details you need to quote.

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    Send and close estimates

    Trackable quotes with digital acceptance and a follow-up cadence that asks for a real answer.

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    Automate the handoffs

    Triggers and rules mapped to your process so routine steps happen during your busiest week.

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    Revenue Recovery

    Lead Reactivation

    Re-engage eligible old leads, stalled opportunities and unclosed estimates with segmented follow-up, reply routing and clear human handoffs.

    See how lead reactivation works

    SOFTWARE IS ONLY THE START

    Built around your workflow, not dropped in as a blank account.

    A powerful CRM still fails when pipeline stages, calendars, tags, ownership and follow-up do not match how the business actually works. PointWake can configure the system around your real sales and service process, train the team and provide ongoing support.

    1. Step 1

      Diagnose

      Identify where leads, time and ownership are currently leaking.

    2. Step 2

      Configure

      Build the smallest useful combination of pipelines, calendars, messaging and automation.

    3. Step 3

      Improve

      Train the team, review performance and adjust the system as the business changes.

    Explore GoHighLevel Setup and Consulting

    Most builds add a few pieces on top of the core CRM: missed-call text-back so no caller goes cold, an AI receptionist for after-hours calls, smart lead routing so each lead reaches the right person, and managed CRM support once the system is live. See pricing for what setup and monthly support cost.

    HIPAA-enabled configuration is available for eligible healthcare workflows.

    HIPAA readiness depends on the correct plan, a signed Business Associate Agreement where required, approved integrations, access controls, data handling and the customer's own policies. A general CRM, marketing, SMS or AI feature should not be described as HIPAA compliant by default. PointWake reviews the intended workflow before enabling regulated-data use cases.

    Ask About HIPAA-Enabled Setup

    Learn the system or have PointWake build it.

    Browse Free Video TrainingBook Live 1:1 TrainingRequest Done-for-You Setup

    Most owners start one of four ways: watch the free CRM video training, book private live 1:1 training, ask us about GoHighLevel setup and consulting, or request CRM setup. Not sure yet? Book a free discovery call.

    Texas CRM automation

    PointWake is based in the Texas Hill Country. These pages cover what CRM automation looks like in three markets we work closely.

    CRM Automation in San Antonio

    Territory routing, after-hours capture and summer demand across a wide metro.

    CRM Automation in Austin

    Connected tools, editable workflow rules and reporting owners actually read.

    CRM Automation in Canyon Lake

    Seasonal demand, owner-operated teams and reviews in a small market.

    Questions about PointWake CRM

    What is PointWake CRM?

    PointWake CRM is an all-in-one customer management and automation system configured for small businesses. It can organize contacts, conversations, pipelines, calendars, follow-up, reviews, reporting and supported payment tools.

    Is PointWake CRM built on GoHighLevel?

    PointWake uses GoHighLevel and LeadConnector infrastructure for many CRM implementations, then configures the account, workflows, automations and support around the customer's business.

    Is every PointWake CRM account HIPAA compliant?

    No. HIPAA readiness requires the correct account configuration, agreements, approved services, access controls and customer procedures. PointWake reviews the intended healthcare workflow before representing it as HIPAA enabled.

    Can PointWake migrate an existing CRM?

    Yes. PointWake can scope migrations from spreadsheets and other CRM systems, including contacts, fields, pipelines and appropriate follow-up data.

    Do I own my contacts and business data?

    The customer retains ownership of its contacts and business data, subject to the terms of the underlying platforms and connected services.

    Can I learn to manage the CRM myself?

    Yes. PointWake offers free recorded training and private live 1:1 training, along with done-for-you setup and managed support.

    What does a CRM for a small business manage?

    A CRM for a small business can manage contacts, incoming leads, conversations, appointments, pipeline stages, tasks, follow-up activity, and reporting. The useful setup reflects the business's real sales and customer handoffs instead of forcing the team into a generic template.

    How is PointWake different from buying small business CRM software?

    Software provides the platform. PointWake maps the workflow, configures the stages and ownership rules, builds the approved automation, tests the handoffs, and trains the team so the CRM supports the way the small business actually operates.