FULL MARKETING MACHINE
Full marketing machine for service businesses
If your website, SEO, AI visibility, and Google Business Profile are all weak at the same time, fixing one piece won't fix the system. The Full Marketing Machine is the premium foundational rebuild: a new conversion-ready website, hosting and care, SEO Growth, AI Search Optimization, and Google Business Profile Management, designed for each other and delivered by one PointWake team on one cadence.
Why single-service fixes fail
A new website without SEO launches invisible. SEO on a slow or broken site doesn't turn traffic into calls. A managed Google Business Profile that drives clicks to a weak page wastes the lift. AI Search Optimization without an SEO foundation gives the engines nothing trustworthy to cite. The whole foundation is a system, and when several parts are weak, patching one piece rarely moves the number that matters.
The Full Marketing Machine rebuilds the foundation in one move so the pieces are designed for each other instead of bolted together later.
What the full foundation includes
Five managed services delivered by one team, on one cadence, at a lower combined rate than buying them separately.
Website Design & Build
- New conversion-ready website built on a platform you own
- Service pages, location pages, and lead capture wired from day one
- Schema, on-page SEO, and tracking built in, not added later
Hosting & Care
- Hosting, backups, updates, uptime monitoring, and security
- Performance tuning so pages stay fast as content grows
- Small content edits handled without a new project every time
SEO Growth
- On-page SEO across every service and location page
- Monthly content tied to real searcher intent
- Technical fixes, internal linking, and crawlability work
AI Search Optimization
- Entity clarity, schema, and FAQ answers AI engines can quote
- Citation and review consistency across the local web
- Comparison and best-fit content tuned for AI Overviews, ChatGPT, Perplexity, Gemini
Google Business Profile
- Categories, services, areas, description, photos, and Q&A optimized
- Weekly Google posts, monthly photos, and review responses
- Citations, NAP consistency, and map-pack tracking each month
How the pieces work together
The new website ships with schema, on-page SEO, and tracking built in, so SEO Growth and AI Search Optimization start with a foundation that's built right instead of patched later. Hosting & Care keeps the site fast and secure, which protects every ranking signal the SEO work earns. Google Business Profile Management pushes Maps and map-pack traffic to a site that's actually built to convert. AI Search Optimization makes the same service pages, reviews, and structured content quotable by AI engines.
One team owns the result. The pieces aren't fighting each other for budget or blaming each other when something stalls.
What most businesses miss
- Rebuilding the website without rebuilding SEO, so the new site launches invisible
- Running SEO on a slow, broken, or unconvertible site, so traffic doesn't turn into calls
- Paying for GBP and AI work without owning the website, so vendor changes break everything
- Splitting the foundation across four vendors who blame each other when results stall
Pricing
Full Marketing Machine
Website Design & Build + Hosting & Care + SEO Growth + AI Search Optimization + Google Business Profile Management, delivered as one managed engine.
- $3,997 setup (save $2,090 vs buying separately)
- $2,197/mo management (save $492/mo vs buying separately)
Best fit / Not a fit
Best fit
- Service businesses rebuilding from a tired website and weak online presence
- Owners who want one team owning the whole foundation, not four vendors
- Operators ready to commit to the full foundation for at least 6 to 12 months
- Businesses where local search, AI search, and the website all need work at once
Not a fit
- Businesses with a strong recent website that just need visibility (use the Local Visibility Stack)
- Brands with no local service area or local relevance
- Owners looking for fake reviews, guarantees, or grey-hat tricks
- Operators not ready to fund the full foundation as one program
Process
- 1
Discovery & scope
We map the current site, profile, SEO health, and AI-search surface. Scope, content, access, and timeline are locked.
- 2
Foundation build
Website Design & Build, Hosting & Care, schema, tracking, GBP rebuild, and SEO foundation work happen in parallel.
- 3
Launch
New site goes live with SEO, GBP, and AI-search foundations already in place. Conversion events and reporting are live on day one.
- 4
Activate
Weekly GBP posts, monthly content, review responses, citations, and AI-search artifacts publish on a real cadence.
- 5
Measure
Monthly report on rankings, map-pack appearances, AI mentions, calls, direction requests, and form fills.
- 6
Tune
Pages, posts, schema, and offers tuned based on what the data shows, not what's trendy.
FAQ
- What's included in the Full Marketing Machine?
- The full foundation, delivered as one engine. Website Design & Build for a new conversion-ready site. Hosting & Care to keep it fast, secure, and updated. SEO Growth for ongoing on-page, content, technical, and internal-link work. AI Search Optimization for entity clarity, schema, and the structured content AI engines cite. Google Business Profile Management for Maps, the local map pack, posts, photos, Q&A, reviews, and citations. One PointWake team, one cadence, one report.
- Who is this for?
- Service businesses whose website, SEO, AI visibility, and Google Business Profile are all weak at the same time. If you're rebuilding from a tired website, a stale profile, and no real SEO, fixing one piece won't fix the system. The Full Marketing Machine rebuilds the whole foundation in one move so the pieces are designed for each other instead of bolted together by three vendors.
- How long is the build?
- Most service-business sites launch inside 4 to 6 weeks from kickoff once content and access are in hand. SEO, AI Search Optimization, and Google Business Profile work start in parallel during the build so the new site goes live on a real foundation, not from a cold start. Tracking, conversion events, and reporting are wired before launch.
- Do I own everything?
- Yes. The website, the domain, the hosting account, the Google Business Profile, the content, and the analytics are all in accounts you own. If you ever leave PointWake, you keep the asset. We're a managed service, not a rental.
- How is this different from the Local Visibility Stack?
- The Local Visibility Stack is visibility-focused: SEO, Google Business Profile, and AI Search Optimization stacked on top of a website that's already working. The Full Marketing Machine adds Website Design & Build and Hosting & Care, so the foundation itself gets rebuilt at the same time. Choose the stack when the site is fine and you need visibility. Choose the Full Marketing Machine when the whole foundation is the problem.
- Is there a contract?
- Month to month on the management side. We don't lock service businesses into long contracts because the work has to earn its keep every month. The setup work is one-time and tied to a clear scope so you know exactly what's being built and when it lands.
Ready to rebuild the whole foundation?
Start the machine, or book a Growth Plan first so we can map the workflow your new leads will feed.
Still have questions?
See if your business is ready for AI. We will review your workflows, follow-up, CRM setup, and automation opportunities, then show you the easiest next step.