Marketing for Small Businesses
Marketing for Small Businesses: SEO, Google Ads & Local Visibility
More leads don't fix a broken follow-up process, they just make the leak more expensive. PointWake does both sides: we drive visibility with local SEO, Google Ads, and Google Business Profile, and we make sure those leads land in a workflow built to convert them. Need a perfectly optimized SEO website, a Google Ads account that actually performs, or a Google Business Profile that ranks in the map pack? That's us.
Local SEO · Google Ads since the day it launched · Google Business Profile & map-pack · Citations & NAP cleanup · Reputation/reviews · Based in Canyon Lake, TX · Remote nationwide.
More traffic is not always the first answer. If your business is already generating calls and forms but responding slowly or following up inconsistently, PointWake may recommend fixing the lead-handling process before increasing advertising.
Runs the same systems in our own Texas roofing company · Live local SEO + Google Business Profile engagement with Premier Chiropractic (two Texas locations) · 5.0★ on Google
THREE MARKETING AREAS
Three Places Small-Business Marketing Leaks
Marketing for small businesses comes down to three jobs: get found locally, buy traffic that turns into booked jobs, and convert your reputation into ranking. PointWake handles all three on top of a workflow built to convert.
You're invisible in the local map pack and 'near me' searches.
Local SEO on a perfectly optimized website plus Google Business Profile end to end , categories, services, photos, posts, Q&A, and citation and NAP cleanup so Google trusts and ranks your business. See the audit-first approach.
Ads spend money but you don't see booked jobs.
Google Ads and PPC since the day it launched, tight match types, local geo-targeting, call tracking, and landing pages wired to follow-up that catches every lead, so you measure cost-per-booked-job, not cost-per-click.
Reviews trickle in and your reputation does nothing for ranking.
A review-request engine, the same one we run in our own roofing company, that asks every completed customer for an honest review, replies to what comes in, and feeds the local ranking signals Google rewards. No gating, no filtering, Google's policy and ours.
A Team of Specialists, Not Generalists
PointWake's team are veterans across the disciplines small businesses actually need: local SEO and a perfectly optimized website, Google Ads going back to its earliest days, GoHighLevel as a master CRM and automation platform, AI and Claude-powered workflows, and Google Business Profile and citation work. We run all of it inside our own small businesses before we ship it to you, including the missed-call capture and Google Business Profile engine that powers our GoHighLevel work.
Marketing Without a Clean Workflow Is a Leak
This is what makes PointWake different: we don't send leads into a broken process. We audit how leads come in and get followed up, fix the workflow (including missed-call text-back, routing, and CRM), then turn on the marketing. Start with a Workflow Growth Plan and we'll show you where the revenue is leaking before you spend on ads.
See it in action: industries we serve, workflow automation consulting locations, or our flagship workflow automation consulting in San Antonio. Deep dive: how fast follow-up wins booked jobs.
Marketing only works when the system behind it works. That is why every PointWake marketing service assumes your workflow is already fixed or on its way to being fixed. If it is not, we will tell you before you spend a dollar on ads, SEO, or a new site.
Marketing Services at a Glance
Quick view of what we run for small businesses. Full setup fees, monthly tiers, and bundle savings live on the pricing page.
Website Design & Build
Your site looks old, loads slow, or does not turn visitors into booked calls.
- Custom 5-7 page site, mobile-ready, fast
- Built around your real customer journey
- Booking calendar embedded, analytics wired
Starting at $2,997 + $99/mo care
SEO Management
You are not showing up on Google for the searches that matter in your area.
- Technical SEO, keyword research, on-page
- 2 blog posts per month for humans and AI
- Local SEO signals and monthly ranking report
- Prepay plans: 6 months 15% off, 8 months 20% off, 12 months 30% off
Starting at $797/mo, or $557/mo on the 12-month plan
Google Business Profile Management
Your profile is outdated, photos are stale, and you are missing map-pack leads.
- Profile optimization, weekly Google posts
- New photos monthly, Q&A and review replies
- Citation building and monthly insights
Starting at $297/mo
LLM & AI Search Optimization
ChatGPT, Perplexity, Gemini, and Google AI Overviews are sending your competitors traffic, not you.
- Schema and entity optimization for AI
- AI-friendly content structure and citations
- Monthly AI mention tracking report
Starting at $497/mo
Ads Management (Google & Meta)
You are spending on ads but not tracking what actually books jobs.
- Full campaign build and conversion tracking
- Google Ads and Meta Ads under one management fee
- Monthly optimization and transparent reporting
Starting at $697/mo + ad spend
Marketing Automation
Marketing automation for small business connects lead sources, speed-to-lead messaging, missed-call response, email and SMS follow-up, CRM ownership, and reporting so paid and organic demand does not disappear after the first inquiry.
- Speed-to-lead SMS and missed-call text back
- Email and SMS follow-up sequences on autopilot
- One CRM, one report, real attribution to booked jobs
Audit-first, scoped after Growth Plan
Bundles
Combine the services that work together. Full breakdown and savings on the pricing page.
Local Visibility Stack
SEO Growth + LLM Optimization + Google Business Profile.
- Bundled pricing saves vs. buying separately
- Everything managed under one monthly report
- Coordinated local and AI search signals
Starting at $1,997/mo
Full Marketing Machine
Website + Care + SEO Growth + LLMO + Google Business Profile.
- Complete online presence from site to search to AI
- All channels working together, not in silos
- One team, one dashboard, one monthly call
Starting at $2,197/mo
CHOOSE YOUR MARKETING STARTING POINT
Build the Marketing and Operations Strategy—or Choose a Service
Start with the level of help you need. Use a Workflow Growth Plan when you need to decide which marketing and operational bottleneck belongs first. Choose a marketing service directly when the need, budget, and implementation goal are already clear.
I NEED A STRATEGY
Choose a Workflow Growth Plan
PointWake reviews how visibility, lead capture, response, follow-up, CRM ownership, and operations work together. You receive a prioritized roadmap showing which marketing investment belongs first and what must be fixed before more demand is added.
When PointWake is hired to implement the recommendations, your full Growth Plan fee is applied toward the quoted build.
I KNOW WHAT I NEED
Choose a Marketing Service
Go directly to website development, local SEO, Google Business Profile management, AI search optimization, Google Ads, Meta Ads, marketing automation, or a defined marketing bundle.
View Marketing ServicesNot sure which path fits?
A Few Clarifications
- Marketing services are available without a Workflow Growth Plan when you already know what you need.
- Marketing retainers do not include the first CRM month free.
- Setup-only work does not include ongoing optimization unless stated in your proposal.
- PointWake does not guarantee rankings, returns, lead volume, or revenue.
Marketing & Pricing FAQ
Get Found and Get Booked
Book a Free 15-Minute Discovery Call. We'll review your visibility and your follow-up, and show you the fastest path to more booked jobs.