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    Clear Starting Points. Custom Solutions.

    Choose the starting point that matches what you need today. If you need help aligning your marketing and operations strategy, start with a Workflow Growth Plan. If you already know what needs to be implemented, choose a service or request a custom build-out quote. If you are unsure, book a free 15-minute Discovery Call.

    CHOOSE YOUR STARTING POINT

    Build the Strategy—or Start Implementation

    I NEED A MARKETING AND OPERATIONS STRATEGY

    Choose a Workflow Growth Plan

    Get a prioritized roadmap showing what is limiting growth, what to fix first, what to automate, which marketing or operational services belong in the plan, and what not to buy yet.

    100% IMPLEMENTATION CREDIT

    When PointWake is hired to implement the recommendations, your full Growth Plan fee is applied toward the quoted build.

    Choose a Growth Plan

    I AM READY TO IMPLEMENT

    Choose the Service You Need

    Go directly to CRM, managed support, a custom build-out, an AI receptionist, website services, SEO, advertising, or another defined PointWake service. A Growth Plan is not required when the need is already clear.

    Choose a Service

    Not sure which path fits?

    Book a Free 15-Minute Discovery Call

    Section 1

    Free Discovery Call — $0

    Use a 15-minute call to determine your best next step.

    Book a Free 15-Minute Discovery Call

    Section 2

    CRM and Managed Support

    Three ways to run PointWake CRM after launch: self-serve access, custom-scoped managed support or personalized White-Glove management.

    HIPAA-enabled environment available

    HIPAA-enabled CRM and communications options available for qualifying healthcare clients.

    New to this? Read what HIPAA compliant really means for CRM and automation.

    PointWake CRM Access

    $99/month

    HIPAA plans starting at $297 a month.

    Available for eligible CRM, voice and messaging configurations. Includes HIPAA feature activation and BAA support where applicable. HIPAA compliance is a shared responsibility; customers remain responsible for their policies, staff training, access controls and appropriate handling of protected health information.

    Access the PointWake CRM, proven snapshots and setup guidance while operating the system yourself. This plan is designed for businesses that want PointWake's software and workflow foundation without ongoing managed support.

    • PointWake CRM software
    • Templates and snapshots
    • Snapshot installation
    • Basic setup guidance
    • Self-service and AI support
    • First live month included

    You are responsible for operating, maintaining and optimizing the system. Custom workflows, migrations, integrations and hands-on technical work are quoted separately.

    Month-to-month.

    Start PointWake CRM Access
    Most Popular

    Managed CRM Support

    starting at $297/month

    HIPAA plans starting at $297 a month.

    Get PointWake CRM access, snapshots, assisted setup and ongoing technical support by email and text. Every plan is customized according to the systems, workflows and level of support your business needs.

    • PointWake CRM software
    • Templates and snapshots
    • Assisted snapshot setup
    • Email and text technical support
    • Troubleshooting and ongoing system assistance
    • Customized support scope
    • First live month included

    Setup support covers the installation and basic configuration of existing PointWake snapshots. Custom workflows, data migrations, third-party integrations and major customization require a separate build-out quote.

    Managed plans that include assisted setup require an initial three-month commitment.

    Request a Managed Support Quote

    White-Glove CRM Management

    starting at $597/month

    HIPAA plans starting at $297 a month.

    Personalized CRM management for businesses that want PointWake actively involved in supporting, maintaining and improving their system. Every White-Glove plan is custom quoted based on the workflows, integrations, support requirements and desired level of involvement.

    • Everything in Managed CRM Support
    • Personalized technical-support plan
    • Priority email and text support
    • Priority live technical support
    • Proactive workflow monitoring
    • Ongoing system optimization
    • Workflow updates within contracted scope
    • Scheduled system reviews
    • Preferred pricing outside monthly scope

    Potential inclusions above are examples and depend on the custom proposal. Every White-Glove engagement is scoped individually.

    Custom terms are listed in the customer's proposal.

    Request a White-Glove Quote

    First-month policy. Your first live month of PointWake CRM or managed CRM support is included. Recurring billing begins afterward. This offer applies only to PointWake CRM and software-related plans. It does not apply to SEO, Google Ads, Meta Ads, GBP management, website care, AEO/AI-search management, marketing bundles, ad spend, phone/SMS/email/AI usage charges, or other third-party charges.

    Contract terms. PointWake CRM Access is month-to-month. Managed CRM plans that include assisted setup require an initial three-month commitment and continue according to the terms in the customer's proposal. Marketing-service terms are listed separately.

    Section 3

    Custom Build-Outs

    CRM, automation and operational build-outs are custom quoted based on the required workflows, integrations, users, platforms and implementation scope. The complete quoted build-out fee is paid before implementation begins.

    • 100% of the Growth Plan fee is credited toward the quoted PointWake implementation when PointWake is hired to carry out the plan's recommendations.
    • Work outside accepted scope requires a separate quote
    • Ongoing management is optional
    • Operate the completed system yourself
    • Use your own GoHighLevel or another appropriate platform
    • Setup-only services do not include continuing monitoring or optimization
    • Third-party software and usage charges may be separate
    Request a Custom Build-Out Quote

    Section 4

    Workflow Growth Plans

    The Workflow Growth Plan examines how leads, customers, information and responsibilities move through your business. PointWake identifies the highest-cost bottlenecks and delivers a prioritized plan showing what to fix, what to automate and what not to spend money on yet.

    Entry Workflow Growth Plan

    $497

    100% IMPLEMENTATION CREDIT

    One 45-minute virtual session to understand your process, identify bottlenecks, and uncover your biggest workflow opportunities.

    • One 45-minute virtual session
    • One-on-one workflow review
    • Bottleneck diagnosis
    • Clear next-step strategy
    • Use the plan with PointWake or take it elsewhere
    Start My Workflow Growth Plan (opens in new tab)

    Your full Growth Plan fee is applied toward the quoted implementation when PointWake is hired to carry out the plan's recommendations.

    Book a Discovery Call First
    Most Popular

    Advanced Workflow Growth Plan

    $1,997

    100% IMPLEMENTATION CREDIT

    Four 45-minute virtual sessions to dig deeper into your processes, review key handoffs, and build a more complete workflow strategy.

    • Four 45-minute virtual sessions
    • Deeper workflow and process analysis
    • Team-handoff review
    • Implementation roadmap
    • For complex or multi-role workflows
    Start My Workflow Growth Plan (opens in new tab)

    Your full Growth Plan fee is applied toward the quoted implementation when PointWake is hired to carry out the plan's recommendations.

    Book a Discovery Call First

    On-Site Workflow Growth Plan

    Starting at $4,997

    100% IMPLEMENTATION CREDIT

    A deep operational review for businesses that need in-person observation, leadership input, and a complete workflow blueprint.

    • Everything in Advanced
    • On-site workflow observation
    • Leadership and process review
    • Complete operational blueprint
    • Travel charged where applicable
    Start My Workflow Growth Plan (opens in new tab)

    Your full Growth Plan fee is applied toward the quoted implementation when PointWake is hired to carry out the plan's recommendations.

    Book a Discovery Call First

    If you hire PointWake to implement the recommendations, your Workflow Growth Plan fee is credited in full toward the quoted build-out.

    Section 5

    AI Receptionist & Voice Agents

    An AI receptionist answers every call 24/7, books the job, and logs the lead in your CRM. Two tiers, with talk minutes included and usage billed only past the allowance.

    Recommended starting point

    Turnkey AI Receptionist

    $997 one-time setup

    $297/mo, includes 500 talk minutes

    $0.35 per minute after the first 500

    HIPAA plans starting at $297 a month.

    Available for eligible CRM, voice and messaging configurations. Includes HIPAA feature activation and BAA support where applicable. HIPAA compliance is a shared responsibility; customers remain responsible for their policies, staff training, access controls and appropriate handling of protected health information.

    • Dedicated phone number
    • Custom greeting and call flow
    • Appointment booking to your calendar
    • Every call logged to your CRM
    • Missed-call text-back
    • Full transcripts and call summaries
    Book a Free Discovery Call

    Custom Voice Build

    From $2,500 setup

    From $597/mo, includes 1,000 talk minutes

    $0.35 per minute after the first 1,000

    HIPAA plans starting at $297 a month.

    • Everything in Turnkey
    • Multiple locations
    • Multiple call flows
    • Deeper GoHighLevel and third-party integrations
    • Custom workflow logic
    • Scoped and quoted from a Workflow Growth Plan
    Book a Free Discovery Call

    See how the AI receptionist works

    Section 6

    Marketing Services

    Pick the marketing services your business actually needs. Prices are fixed and shown per product.

    Marketing services are separate from PointWake CRM and managed-support plans. The included first CRM month does not apply to marketing retainers, advertising management, advertising spend or third-party usage charges.

    Website Design & Build

    Your site looks old, loads slow, or does not turn visitors into booked calls.

    • Custom 5-7 page site, mobile-ready, fast loading
    • Built around your real customer journey
    • Booking calendar embedded
    • Analytics wired
    • Plain-English copy

    Setup: $2,997 one-time

    Monthly: $99/mo (hosting, SSL, backups, security, 1 hour of edits)

    Purchase Website Build (opens in new tab)

    Website Hosting & Care

    Your site is fine, but updates, backups, and security keep getting skipped.

    • Managed hosting, SSL, nightly backups
    • Malware scanning and monthly updates
    • 1 hour of content edits per month
    • Uptime monitoring

    Setup: $199 one-time (migration + audit)

    Monthly: $99/mo

    Start Website Hosting & Care (opens in new tab)

    LLM & AI Search Optimization

    ChatGPT, Perplexity, Gemini, and Google AI Overviews send your competitors traffic, not you.

    • Schema markup built for AI
    • Entity and author optimization
    • AI-friendly content structure
    • Citation building on pages AI models read
    • Monthly AI mention tracking report

    Setup: $1,497 one-time

    Monthly: $497/mo

    Choose AI Search Optimization (opens in new tab)
    Most Popular

    SEO Management

    You are not showing up on Google for the searches that matter in your area.

    • Technical SEO audit, keyword research, on-page optimization
    • 2 blog posts per month written for humans and AI
    • Local SEO signals and backlink outreach
    • Monthly ranking report

    Setup: $997 one-time setup

    Monthly: Monthly management quoted on your call, from $797/mo

    Management is billed monthly after your kickoff call. We scope the tier together and send the subscription link directly.

    Pay Setup Fee & Book Kickoff (opens in new tab)

    Google Business Profile Management

    Your profile is outdated, photos are stale, you are missing map-pack leads.

    • Full profile optimization
    • Weekly Google posts
    • New photos monthly
    • Q&A answered, review replies
    • Citation building, monthly insights report

    Setup: $397 one-time

    Monthly: $297/mo

    Choose Google Business Profile Management (opens in new tab)

    Google Ads Management

    You are spending on Google Ads but not tracking what is working.

    • Full campaign build and keyword research
    • Ad copy and landing page alignment
    • Conversion tracking
    • Monthly optimization
    • Transparent reporting

    Setup: $1,697 one-time

    Monthly: $697/mo (plus your ad spend)

    Managed by our certified ad partner under the PointWake agreement.

    Choose Google Ads Management (opens in new tab)

    Meta Ads Management (Facebook + Instagram)

    You are boosting posts instead of running real campaigns that drive booked calls.

    • Full funnel build
    • Creative direction
    • Audience targeting
    • Conversion tracking
    • Monthly optimization and transparent reporting

    Setup: $1,097 one-time

    Monthly: $697/mo (plus your ad spend)

    Managed by our certified ad partner under the PointWake agreement.

    Choose Meta Ads Management (opens in new tab)

    Marketing services vs. separate vendors

    Website build

    Separate vendor

    $3,000 - $10,000

    PointWake

    $2,997

    Website hosting + care

    Separate vendor

    $50 - $500/mo

    PointWake

    $99/mo

    LLM / AI search optimization

    Separate vendor

    $3,000 - $8,000/mo

    PointWake

    $497/mo

    SEO management

    Separate vendor

    $1,500 - $3,000/mo

    PointWake

    $797 - $2,497/mo

    Google Business Profile

    Separate vendor

    $125 - $475/mo

    PointWake

    $297/mo

    Service Separate vendor PointWake
    Website build $3,000 - $10,000 $2,997
    Website hosting + care $50 - $500/mo $99/mo
    LLM / AI search optimization $3,000 - $8,000/mo $497/mo
    SEO management $1,500 - $3,000/mo $797 - $2,497/mo
    Google Business Profile $125 - $475/mo $297/mo

    Ranges based on US SMB market averages, 2026.

    Marketing bundles

    Two visibility-focused bundles. Choose Local Visibility Stack to get found locally, or the Full Marketing Machine to rebuild the whole foundation.

    Local Visibility Stack

    SEO Growth tier + LLM & AI Search Optimization + Google Business Profile Management

    Setup: $1,997 one-time (save $894)

    Monthly: $1,997/mo (save $294/mo vs. separate)

    Choose Local Visibility Stack (opens in new tab)
    Most Popular

    Full Marketing Machine

    Website Design & Build + Hosting & Care + SEO Growth + LLM Optimization + Google Business Profile Management

    Setup: $3,997 one-time (save $2,090)

    Monthly: $2,197/mo (save $492/mo vs. separate)

    Choose Full Marketing Machine (opens in new tab)

    Active Case Study

    What clients say

    One real engagement, told straight.

    Premier Chiropractic, Texas (Two Locations)

    Local SEO, GBP management, and AI-driven content review

    PointWake runs local SEO, Google Business Profile management, and AI-driven content review for Premier Chiropractic across two Texas locations, including claim-by-claim AI verification of every published post.

    Scope

    Two-location local SEO and GBP engine

    Method

    Claim-by-claim AI verification on every post

    Status

    Active engagement, monthly reporting in place

    “I cannot say enough about PointWake and what they've done for my business in the automation and AI space! They showed me how everyone else doing this job had only done it halfway. Thank you, PointWake.”

    Dr. James Parsons, five-star Google review (Local Guide)

    Read the full review on Google

    Section 7

    Pricing FAQ

    Do I have to purchase a Workflow Growth Plan?

    No. If you already know exactly what service or system you need, PointWake can scope and quote the build-out directly. The Workflow Growth Plan is recommended when the real cause of the problem is unclear.

    Is the Workflow Growth Plan fee credited?

    Yes. If you hire PointWake to implement the recommendations, the fee is credited in full toward the quoted implementation.

    How are custom build-outs priced?

    PointWake provides a custom quote based on the required systems, workflows, integrations and implementation scope. The complete quoted setup fee is paid before the build begins.

    Is ongoing management required?

    No. You may operate the completed system yourself, use PointWake CRM Access or select a custom managed-support plan.

    What is the difference between CRM Access and Managed CRM Support?

    PointWake CRM Access provides the software, snapshots and basic setup guidance for customers who want to operate the system themselves. Managed CRM Support adds assisted setup and continuing technical support based on a custom scope.

    Is the first CRM month included?

    Yes. The first live month of PointWake CRM or managed CRM support is included. The offer does not apply to marketing services, advertising management or third-party usage charges.

    Does Managed CRM Support require a commitment?

    Managed plans that include assisted setup require an initial three-month commitment. The specific terms are included in the customer's proposal.

    Does PointWake guarantee SEO or advertising results?

    No responsible provider can guarantee specific rankings, lead volume, advertising returns or revenue. PointWake provides implementation, management, optimization and transparent reporting according to the agreed service scope.

    Does the HIPAA option make my entire practice compliant?

    No. PointWake provides an eligible HIPAA-enabled technology environment and BAA support where applicable. Each organization remains responsible for its own HIPAA policies, risk analysis, workforce training, access controls and proper use of protected health information.

    What do HIPAA plans cost and what do they cover?

    HIPAA plans start at $297 a month. That covers the HIPAA-enabled PointWake CRM environment and applicable configuration for eligible services. Voice, messaging, AI and third-party integrations must be reviewed for eligibility before protected health information is used.

    Is every PointWake service covered?

    No. HIPAA availability applies only to specifically approved CRM, communication and automation configurations. Marketing services and unapproved third-party tools are not included.

    How do AI receptionist talk minutes work?

    Each plan includes a monthly minute allowance, 500 on Turnkey, 1,000 on Custom. Anything beyond that is $0.35 per minute, billed monthly. You'll see your usage on every invoice, and we'll flag you before a busy month becomes a surprise.

    Should I choose a Growth Plan or a service?

    Choose a Growth Plan when you need help aligning marketing and operations, identifying the real bottleneck, or deciding what to implement first. Choose a service when the need is already clear and you are ready to move toward implementation. If PointWake implements recommendations from a Growth Plan, 100% of the plan fee is applied toward the quoted build.

    More questions? Read our full FAQ or explore our services. See marketing services

    Still have questions?

    See if your business is ready for AI. We will review your workflows, follow-up, CRM setup, and automation opportunities, then show you the easiest next step.

    Book a Free 15-Minute Discovery Call