PointWake Event Follow-Up Overview
Trade Show Leads Need a Follow-Up Plan | PointWake
A short campaign overview about what happens to the contacts you collect at an event. It runs 27 seconds and is not a software walkthrough.
Trade Show Leads Need a Follow-Up Plan | PointWake . 0:27 . Beginner . Event Follow-Up . Source: Trade Show Leads Need a Follow-Up Plan | PointWake (PointWake event follow-up overview)
About this video
This is a 27-second campaign overview, not a product tutorial. It does not show CRM screens or teach any configuration steps. It states the problem most teams run into after an event: the booth, the travel and the staff time are already paid for, and then the conversations stop when the event ends.
The overview covers two starting points. You can capture booth contacts during the event, or you can bring the CSV export the event organiser gives you afterwards. From either starting point, PointWake builds the follow-up around what the contact actually asked about, so each message has a reason to exist and ends with a clear next step. The same approach applies to conventions, conferences, trade shows and expos.
The full spoken transcript is on this page. If you want the detailed process rather than the short version, the written guide walks through it step by step. If you would rather have it built for you, the trade show lead follow-up service page explains what that includes, and a free 15-minute Discovery Call is the starting point.
Full transcript
You paid for the booth, the travel, and the team.
Don't let those conversations end when the event does.
PointWake helps you capture booth contacts, or import your event CSV.
Then we build a follow-up system with relevant messages and a clear next step.
For conventions, conferences, trade shows, and expos.
Keep the conversation going. Book your free growth call at PointWake dot com.
What you will learn
- Why event contacts go cold once the booth comes down
- The two starting points PointWake works from: booth capture or an event CSV export
- What a follow-up message needs so it is relevant instead of generic
- Where to go next for the detailed written process or a built-for-you setup